In the Quest for the Perfect Formula of Recency and Frequency of Promotional Exposure
Blog
Posted on September 8th, 2009 by Yuliya Torosjan
Television marketers live and die on the effectiveness of their program promotions. Answers to questions about the optimal frequency of exposure to promotions and the optimal distance between exposure and airing of the program can determine success or failure of networks’ primetime schedules. In our analysis of audiences’ responses to promotions, we find that one [...]
