Tag Archives: Fake News Followers
Risk and Rewards of Channel Line-up Placement
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers. The changes raise the question of whether channel placement has an effect on ratings.B Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement [...]
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While demographics are the dominant segmentation scheme applied to the general television viewing population, they are imprecise predictors of audiences’ preferences for content and modes of television viewing.B Simulmedia believes that tackling the additional complexity that follows deeper examination of audiences’ viewing preferences results in a superior approach to program promotion. One of the challenges [...]
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