Simulmedia

• Football Fans: A Large, Untapped, Receptive Audience for Promoting New Programs

  Blog

  Posted on October 27th, 2009 by Stewart Hauser

  CBS, FOX, NBC, and ESPN spend billions of dollars for the rights to broadcast National Football League games.  These games attract huge numbers of viewers while also providing an ideal forum for networks to promote upcoming shows.  A look at viewing habits on CBS and FOX during September 2009 demonstrates that promotions for new programs [...]

  Tags

  CBS, Football, FOX, National Football League, NFL, Reach, Response Rates

• High Attentiveness Low Loyalty (H.A.L.L.) Revisited:

  Blog

  Posted on October 6th, 2009 by Yuliya Torosjan

  Exposure to promotion makes highly attentive rovers tune in to a program at higher rates
  Targeting low loyalty high attentiveness viewers is an ideal way to drive ratings for established programs. We define low loyalty viewers as ones that watch only one episode of a program in a season. As we previously determined, most shows have [...]

  Tags

  24, ABC, FOX, High Attentiveness, Lost, Low Loyalty, Promotion, Ratings, Response Rates, Television program

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• Blogs We Read

  • Adverlab
  • Flowing Data
  • Future of Privacy
  • Hacking Netflix
  • Hollywood Reporter
  • Nielsen wire
  • Occam’s Razor
  • Roughly Drafted Magazine
  • TechCrunch
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