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Posts Tagged with "fragment"

  • The Jay Leno Show Premiere Week Shuffles Viewers’ Tune-in Choices

    Blog

    Posted on September 22nd, 2009 by Jeff Storan

    Much has been made of NBC’s decision to insert The Jay Leno Show at 10PM weeknights.  Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television. The New York Times’ Stuart Elliot covered [...]

    Tags

    Attention, audience, data visualization, fragment, Jay Leno, Loyalty, Primetime Loyalty, Ratings, television
  • Attention For Sale

    Blog

    Posted on April 2nd, 2009 by Dave Morgan

    Like many of you, I’ve been spending a lot of time lately thinking about how media is transforming — and trying to understand what this means for the future of the media industry. The Internet, the digitization of media and the explosion of electronic distribution channels are changing the economics of the media industry right [...]

    Tags

    Attention, fragment, Jeff Bewkes, Scarce, TV Everywhere
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    Sandbox: Audience Attentiveness
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