• Genre Segmentation

    Blog

    Posted on May 4th, 2009 by Jeff Storan

    We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion.  Segmentation is a useful technique in our work to understand people’s viewing choices.  We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming.  Then, we [...]

    Tags

    , , ,

  • Network Audience Heatmap

    Blog

    Posted on April 17th, 2009 by Jeff Storan

    Different people view television differently.  Two people with identical demographic profiles can have different motivations for watching the same program or demonstrating loyalty to the same network. To gain insight to those different motivations and discover which networks attract the attention of audiences with widely differing preferences for content, we’re experimenting with heat maps applied [...]

    Tags

    ,