Tag Archives: Jay Leno

The Jay Leno Show Premiere Week Shuffles Viewersb Tune-in Choices

Posted on September 22, 2009 by Jeff

Much has been made of NBCbs decision to insert The Jay Leno Show at 10PM weeknights.B Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television. The New York Timesb Stuart Elliot covered [...]

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Program vs. Daypart Loyalty Among Fans of Conan O'Brien

Posted on July 22, 2009 by Stewart

B B B Conan ObBrien was recently promoted on NBC from bLate Nightb at 12:37am to bThe Tonight Showb at 11:35pm, taking over for Jay Leno and leaving a bLate Nightb void that has been filled by Jimmy Fallon.B This programming switch gives us a unique opportunity to investigate program loyalty vs. daypart loyalty in [...]

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