Simulmedia

• The Jay Leno Show Premiere Week Shuffles Viewers’ Tune-in Choices

  Blog

  Posted on September 22nd, 2009 by Jeff Storan

  Much has been made of NBC’s decision to insert The Jay Leno Show at 10PM weeknights.  Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television. The New York Times’ Stuart Elliot covered [...]

  Tags

  Attention, audience, data visualization, fragment, Jay Leno, Loyalty, Primetime Loyalty, Ratings, television

• Program vs. Daypart Loyalty Among Fans of Conan O’Brien

  Blog

  Posted on July 22nd, 2009 by Stewart Hauser

        Conan O’Brien was recently promoted on NBC from “Late Night” at 12:37am to “The Tonight Show” at 11:35pm, taking over for Jay Leno and leaving a “Late Night” void that has been filled by Jimmy Fallon.  This programming switch gives us a unique opportunity to investigate program loyalty vs. daypart loyalty in [...]

  Tags

  Conan O'Brien, Jay Leno, Late Night, Loyalty, Tonight Show

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