Posted on August 4th, 2009 by Stewart Hauser
Program loyalty is not significantly affected by time-shifted viewing, according to a new analysis of live and recorded viewing behaviors for a national audience. Most viewers of a program still only watch one episode during a given season, and hence remain excellent targets of promotion. Several months ago we examined program loyalty for live viewing [...]
Posted on July 22nd, 2009 by Stewart Hauser
Conan O’Brien was recently promoted on NBC from “Late Night” at 12:37am to “The Tonight Show” at 11:35pm, taking over for Jay Leno and leaving a “Late Night” void that has been filled by Jimmy Fallon. This programming switch gives us a unique opportunity to investigate program loyalty vs. daypart loyalty in [...]
Posted on June 8th, 2009 by Jeff Storan
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty. Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPost column. Disbelief and dismissal characterize many of the responses to our findings. Citing their own and their peers’ television viewing [...]
Posted on May 28th, 2009 by Dave Morgan
Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2% from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]
