Can Neuroscience Help Improve TV Promotion?
Blog
Posted on July 1st, 2009 by Yuliya Torosjan
I arrived to Simulmedia from the world of brain imaging research. Before I started analyzing set top box data to understand how people watch television and audiences’ responses to promotion, I modeled cerebral structure and function to better understand psychiatric disorders.
I knew that I would tap into my statistical expertise at Simulmedia, but I didn’t [...]
