Tag Archives: Nielsen
Is Web Video Withering While TV Wins The Game?
Which way is the wind blowing when it comes to Web video versus TV viewing? Like many of you, I have been reading and hearing a lot about how folks in the U.S these days, particularly younger ones, are using their computers to watch a lot of their video, including shows that they used to [...]
read moreThe Loyalty Gap
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty.B Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPostB column. Disbelief and dismissal characterize many of the responses to our findings.B Citing their own and their peers’ television viewing [...]
read moreCould Twitter Replace Nielsen?
I’m living in the TV world these days, spending my time trying to better understand television viewership patterns and how to improve the TV experience for viewers. Since I’ve spent the better part of the past 18 years in the online world, I am always looking for linkages between the online world and the television [...]
read moreThe Numbers Don't Lie: Program Loyalty Has Changed
Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2%B from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]
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