Tag Archives: OnlineSPIN
Yes, On-Air Promotions Work
Even obvious things need to be proven sometimes. These days, most of the folks that I work with spend their days analyzing set-top-box viewing data trying to understand how people watch TV, how they find out about shows, and their responsiveness to program promotions. This is a new area for most of the team, since [...]
read moreSearch Won't Solve TV's Content Discovery Problem
Nope, search is not going to be the silver bullet for television the way it was for online services. As we all know, television has a big problem with content discovery. According to The Accenture Global Broadcast Consumer Survey 2009, television viewers “face a significant bottleneck in discovering content that they like but have not [...]
read moreCould Twitter Replace Nielsen?
I’m living in the TV world these days, spending my time trying to better understand television viewership patterns and how to improve the TV experience for viewers. Since I’ve spent the better part of the past 18 years in the online world, I am always looking for linkages between the online world and the television [...]
read moreThe Numbers Don't Lie: Program Loyalty Has Changed
Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2%B from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]
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