Tag Archives: Pod Position
Spot TuneAway Part 2b What is the Best Spot in a Pod?
Most marketers think that the first spot in a commercial pod is bestbbut what level of effort should be made to get that spot?B Is the last spot in a pod equally valuable, since marketers can reach viewers who skip the ads but return just before the program resumes? The last blog entry introduced the [...]
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Tagged pod, Pod Position, spot, spot retention, TuneAway
Lessons Learned from Promo Positioning
The potential of any promotional message to deliver viewers to a program is governed by myriad factors.B The composition of the audience seeing the promo, the number of times the audience has seen it before, and the distance in time from the promotion to the program all combine to determine the effectiveness of a single [...]
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