Simulmedia

• Spot TuneAway Part 2—What is the Best Spot in a Pod?

  Blog

  Posted on April 20th, 2010 by Stewart Hauser

  Most marketers think that the first spot in a commercial pod is best—but what level of effort should be made to get that spot?  Is the last spot in a pod equally valuable, since marketers can reach viewers who skip the ads but return just before the program resumes? The last blog entry introduced the [...]

  Tags

  pod, Pod Position, spot, spot retention, TuneAway

• Lessons Learned from Promo Positioning

  Blog

  Posted on November 4th, 2009 by Yuliya Torosjan

  The potential of any promotional message to deliver viewers to a program is governed by myriad factors.  The composition of the audience seeing the promo, the number of times the audience has seen it before, and the distance in time from the promotion to the program all combine to determine the effectiveness of a single [...]

  Tags

  Hermann Ebbinghaus, King of Queens, Pod Position, Primacy Effect, Recency Effect, Serial Position Effect, Short-term memory, View-through Conversion Rates

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• Blogs We Read

  • Adverlab
  • Flowing Data
  • Future of Privacy
  • Hacking Netflix
  • Hollywood Reporter
  • Nielsen wire
  • Occam’s Razor
  • Roughly Drafted Magazine
  • TechCrunch
  • TVbytheNumbers
  • TvWeek
  • Umair Haque

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