Posted on September 22nd, 2009 by Jeff Storan
Much has been made of NBC’s decision to insert The Jay Leno Show at 10PM weeknights. Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television.
The New York Times’ Stuart Elliot covered NBC’s [...]
Posted on May 11th, 2009 by Jeff Storan
In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose. Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming.
Approaching loyalty through our personal television watching experience, we start with the programs to [...]
Posted on April 17th, 2009 by Jeff Storan
While demographics are the dominant segmentation scheme applied to the general television viewing population, they are imprecise predictors of audiences’ preferences for content and modes of television viewing. Simulmedia believes that tackling the additional complexity that follows deeper examination of audiences’ viewing preferences results in a superior approach to program promotion.
One of the challenges is [...]
