Tag Archives: Primetime Loyalty

The Jay Leno Show Premiere Week Shuffles Viewersb Tune-in Choices

Posted on September 22, 2009 by Jeff

Much has been made of NBCbs decision to insert The Jay Leno Show at 10PM weeknights.B Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television. The New York Timesb Stuart Elliot covered [...]

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Segmenting on Loyalty

Posted on May 11, 2009 by Jeff

In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose.B B Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming. Approaching loyalty through our personal television watching experience, we start with the [...]

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Audience Profile

Posted on April 17, 2009 by Jeff

While demographics are the dominant segmentation scheme applied to the general television viewing population, they are imprecise predictors of audiences’ preferences for content and modes of television viewing.B Simulmedia believes that tackling the additional complexity that follows deeper examination of audiences’ viewing preferences results in a superior approach to program promotion. One of the challenges [...]

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