Posted on April 21st, 2010 by Jeff Storan
As seasoned entrepreneurs and start-up venture veterans, we recognize that one of the keys to our success is recruiting talented, enthusiastic people to contribute to the building of an excellent business. In a small and growing company with ambitions like Simulmedia, everyone we hire will impact the trajectory of our business and have the opportunity [...]
Posted on October 6th, 2009 by Yuliya Torosjan
Exposure to promotion makes highly attentive rovers tune in to a program at higher rates Targeting low loyalty high attentiveness viewers is an ideal way to drive ratings for established programs. We define low loyalty viewers as ones that watch only one episode of a program in a season. As we previously determined, most shows [...]
Posted on August 25th, 2009 by Conor Finnegan
Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers. As the Fall 2009 season approaches, network marketers should always be in the market for more reach. In less than a month, the [...]
Posted on July 2nd, 2009 by Dave Morgan
Even obvious things need to be proven sometimes. These days, most of the folks that I work with spend their days analyzing set-top-box viewing data trying to understand how people watch TV, how they find out about shows, and their responsiveness to program promotions. This is a new area for most of the team, since [...]
