Tag Archives: Promotion
Simulmedia to CBS and ARF: Mahalo!
The Advertising Research Foundation honored CBS at the 2011 David Ogilvy Awards for Excellence in Advertising Research on March 22.B CBS won a gold award in the SPORTS + ENTERTAINMENT + MEDIA category for innovative use of research in launching its hit program Hawaii Five-O. CBS shared the honor with Simulmedia for our role in [...]
read moreWe are hiring.
As seasoned entrepreneurs and start-up venture veterans, we recognize that one of the keys to our success is recruiting talented, enthusiastic people to contribute to the building of an excellent business. In a small and growing company with ambitions like Simulmedia, everyone we hire will impact the trajectory of our business and have the opportunity [...]
read moreHow Much Reach Could Each Network Reach If Each Network Could Reach Good?
Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers.B As the Fall 2009 season approaches, network marketers should always be in the market for more reach.B In less than a month, the [...]
read moreYes, On-Air Promotions Work
Even obvious things need to be proven sometimes. These days, most of the folks that I work with spend their days analyzing set-top-box viewing data trying to understand how people watch TV, how they find out about shows, and their responsiveness to program promotions. This is a new area for most of the team, since [...]
read moreGood News from Promax|BDA
Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York.B We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production.B What we didnbt expect to find was data that [...]
read moreDelivering Viewers by Fixing Promotion Oversaturation
Dave Morgan recently wrote about televisionbs content discovery problem.B B With the explosion of channels and programming, viewers have an increasingly hard time finding shows that they would enjoy but have not yet seen. B On-air television promotion remains one of the most effective content discovery tools, but viewers are currently overexposed to certain promotions [...]
read moreWhy do Viewers Surf?
Everybody with a television and a remote control channel surfs.B Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]
read moreLow Loyalty is the Norm
A further investigation of individual programs supports the finding that program loyalty is the exception, not the rule.B We selected a number of top programs from broadcast and cable networks and calculated a Loyalty Score for each program.B A program’s Loyalty Score is defined as the percentage of viewers who watched at least two episodes [...]
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