Posted on October 6th, 2009 by Yuliya Torosjan
Exposure to promotion makes highly attentive rovers tune in to a program at higher rates Targeting low loyalty high attentiveness viewers is an ideal way to drive ratings for established programs. We define low loyalty viewers as ones that watch only one episode of a program in a season. As we previously determined, most shows [...]
Posted on September 22nd, 2009 by Jeff Storan
Much has been made of NBC’s decision to insert The Jay Leno Show at 10PM weeknights. Now that the week of its premiere is past, we have an opportunity to step back and survey the ripples to the great ocean of attention that viewers dedicate to watching television. The New York Times’ Stuart Elliot covered [...]
Posted on September 1st, 2009 by Conor Finnegan
Broadcast and cable networks both try to produce highly rated programs, but broadcast networks face much higher pressure than cable networks to produce shows that are instantly successful. Broadcast programs tend to be dropped immediately if ratings are subpar, whereas on cable, programs with positive critical acclaim but low ratings might be continued for a [...]
Posted on May 5th, 2009 by Pravin Chandiramani
While visiting the Galapagos Islands Darwin came across thirteen species of finch – a small, sparrow-like bird. Although they were similar in size, their biggest differentiating factors were the sizes and shapes of their beaks. Some finches had slender thin beaks, while others had thick strong beaks (see image) Darwin postulated that competition for limited [...]
