Tag Archives: Reach
Football Fans: A Large, Untapped, Receptive Audience for Promoting New Programs
CBS, FOX, NBC, and ESPN spend billions of dollars for the rights to broadcast National Football League games.B These games attract huge numbers of viewers while also providing an ideal forum for networks to promote upcoming shows.B A look at viewing habits on CBS and FOX during September 2009 demonstrates that promotions for new programs [...]
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Tagged CBS, Football, FOX, National Football League, NFL, Reach, Response Rates
How Much Reach Could Each Network Reach If Each Network Could Reach Good?
Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers.B As the Fall 2009 season approaches, network marketers should always be in the market for more reach.B In less than a month, the [...]
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Tagged Accenture, Promotion, Reach, The Sandlot