Simulmedia

• Football Fans: A Large, Untapped, Receptive Audience for Promoting New Programs

  Blog

  Posted on October 27th, 2009 by Stewart Hauser

  CBS, FOX, NBC, and ESPN spend billions of dollars for the rights to broadcast National Football League games.  These games attract huge numbers of viewers while also providing an ideal forum for networks to promote upcoming shows.  A look at viewing habits on CBS and FOX during September 2009 demonstrates that promotions for new programs [...]

  Tags

  CBS, Football, FOX, National Football League, NFL, Reach, Response Rates

• How Much Reach Could Each Network Reach If Each Network Could Reach Good?

  Blog

  Posted on August 25th, 2009 by Conor Finnegan

  Viewers who do not see an on-air promotion for a show will almost definitely not watch the show, and yet broadcast networks tend to reach far less than 100% of potential viewers.  As the Fall 2009 season approaches, network marketers should always be in the market for more reach. 
  In less than a month, the broadcast [...]

  Tags

  Accenture, Promotion, Reach, The Sandlot

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  • Flowing Data
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  • Hacking Netflix
  • Hollywood Reporter
  • Nielsen wire
  • Occam’s Razor
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