Tag Archives: Response Rates

Football Fans: A Large, Untapped, Receptive Audience for Promoting New Programs

Posted on October 27, 2009 by Stewart

CBS, FOX, NBC, and ESPN spend billions of dollars for the rights to broadcast National Football League games.B These games attract huge numbers of viewers while also providing an ideal forum for networks to promote upcoming shows.B A look at viewing habits on CBS and FOX during September 2009 demonstrates that promotions for new programs [...]

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High Attentiveness Low Loyalty (H.A.L.L.) Revisited:

Posted on October 6, 2009 by Yuliya

Exposure to promotion makes highly attentive rovers tune in to a program at higher rates Targeting low loyalty high attentiveness viewers is an ideal way to drive ratings for established programs. We define low loyalty viewers as ones that watch only one episode of a program in a season. As we previously determined, most shows [...]

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