Tag Archives: Sandbox
Low Loyalty is the Norm
A further investigation of individual programs supports the finding that program loyalty is the exception, not the rule.B We selected a number of top programs from broadcast and cable networks and calculated a Loyalty Score for each program.B A program’s Loyalty Score is defined as the percentage of viewers who watched at least two episodes [...]
read moreGenre Segmentation
We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion.B Segmentation is a useful technique in our work to understand people’s viewing choices.B We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming.B Then, we [...]
read moreAudience Attentiveness
People have varying degrees of affinity for different program genres.B Some prefer sitcoms; others prefer medical dramas.B At the same time, tapping the tremendous variety of available programming options, people tend to watch programs spanning genres. Basically, everybody is watching everything all the time.B People may be loyal to a few programs and sampling a [...]
read moreAudience Profile
While demographics are the dominant segmentation scheme applied to the general television viewing population, they are imprecise predictors of audiences’ preferences for content and modes of television viewing.B Simulmedia believes that tackling the additional complexity that follows deeper examination of audiences’ viewing preferences results in a superior approach to program promotion. One of the challenges [...]
read morePrimetime Loyalty
It should surprise no one that audiences with different preferences for programming genres watch different channels.B But what kind of loyalty do audiences demonstrate for networks’ primetime line-ups?B What part of a network’s audience is its loyal core?B What part of its ratings is attributable to people who are “just passing through”? To gain insight [...]
read moreNetwork Audience Heatmap
Different people view television differently.B Two people with identical demographic profiles can have different motivations for watching the same program or demonstrating loyalty to the same network. To gain insight to those different motivations and discover which networks attract the attention of audiences with widely differing preferences for content, we’re experimenting with heat maps applied [...]
read moreIntroduction to the Sandbox
At Simulmedia, on the way to presenting television viewers with better media choices, we’re interested in presenting that which is complex – like the data describing the second to second attention allocation decisions of millions of people – simply.B When more people in the media ecosystem are comfortable making decisions based on data, when more [...]
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