Posted on May 18th, 2009 by Stewart Hauser
A further investigation of individual programs supports the finding that program loyalty is the exception, not the rule. We selected a number of top programs from broadcast and cable networks and calculated a Loyalty Score for each program. A program’s Loyalty Score is defined as the percentage of viewers who watched at least two episodes [...]
Posted on May 5th, 2009 by Pravin Chandiramani
While visiting the Galapagos Islands Darwin came across thirteen species of finch – a small, sparrow-like bird. Although they were similar in size, their biggest differentiating factors were the sizes and shapes of their beaks. Some finches had slender thin beaks, while others had thick strong beaks (see image) Darwin postulated that competition for limited [...]
Posted on May 4th, 2009 by Jeff Storan
We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion. Segmentation is a useful technique in our work to understand people’s viewing choices. We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming. Then, we [...]
Posted on April 24th, 2009 by Pravin Chandiramani
People have varying degrees of affinity for different program genres. Some prefer sitcoms; others prefer medical dramas. At the same time, tapping the tremendous variety of available programming options, people tend to watch programs spanning genres. Basically, everybody is watching everything all the time. People may be loyal to a few programs and sampling a [...]
