Tag Archives: segmentation
Simulmedia in Wall Street Journal Cover Story
The press momentum on better understanding TV audience is building. A Wall Street Journal cover story by Jessica Vascallero calls out how Simulmedia is taking a different approach to audience segmentation for television. It was also a big day for the information visualization nerds in the office because The Wall Street Journal was kind enough [...]
read moreRisk and Rewards of Channel Line-up Placement
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers. The changes raise the question of whether channel placement has an effect on ratings.B Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement [...]
read moreWhy do Viewers Surf?
Everybody with a television and a remote control channel surfs.B Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]
read moreSegmenting on Loyalty
In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose.B B Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming. Approaching loyalty through our personal television watching experience, we start with the [...]
read moreGenre Segmentation
We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion.B Segmentation is a useful technique in our work to understand people’s viewing choices.B We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming.B Then, we [...]
read moreAudience Attentiveness
People have varying degrees of affinity for different program genres.B Some prefer sitcoms; others prefer medical dramas.B At the same time, tapping the tremendous variety of available programming options, people tend to watch programs spanning genres. Basically, everybody is watching everything all the time.B People may be loyal to a few programs and sampling a [...]
read more