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Posts Tagged with "segmentation"

  • Risk and Rewards of Channel Line-up Placement

    Blog

    Posted on July 28th, 2009 by Jeff Storan

    Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers.
    The changes raise the question of whether channel placement has an effect on ratings.  Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement doesn’t [...]

    Tags

    Attention, box plot, cable, channel, channel line-up, Charter LA, Fake News Followers, Reality Watchers, Remote Detectives, segmentation, Time Warner, TV
  • Why do Viewers Surf?

    Blog

    Posted on June 2nd, 2009 by Pravin Chandiramani

    Everybody with a television and a remote control channel surfs.  Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]

    Tags

    Attention, channel surfing, Promotion, segmentation, TV, twitter
  • Segmenting on Loyalty

    Blog

    Posted on May 11th, 2009 by Jeff Storan

    In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose.   Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming.
    Approaching loyalty through our personal television watching experience, we start with the programs to [...]

    Tags

    Attention, Audience Attentiveness, Loyalty, Primetime Loyalty, segmentation
  • Genre Segmentation

    Blog

    Posted on May 4th, 2009 by Jeff Storan

    We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion. 
    Segmentation is a useful technique in our work to understand people’s viewing choices.  We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming.  Then, we analyze [...]

    Tags

    audience, heat map, Sandbox, segmentation
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    Sandbox: Audience Attentiveness
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    Press Release - March 5th, 2009
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