Posted on July 28th, 2009 by Jeff Storan
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers.
The changes raise the question of whether channel placement has an effect on ratings. Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement doesn’t [...]
Posted on June 2nd, 2009 by Pravin Chandiramani
Everybody with a television and a remote control channel surfs. Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]
Posted on May 11th, 2009 by Jeff Storan
In Simulmedia’s ongoing analysis of second-by-second television viewing data, we’re learning more about how people choose the programs they watch and how they watch the programs they choose. Some of the most surprising insights we’ve uncovered relate to people’s loyalty to programming.
Approaching loyalty through our personal television watching experience, we start with the programs to [...]
Posted on May 4th, 2009 by Jeff Storan
We’re working to understand people’s viewing choices so that we might better know how to present the most relevant program promotion.
Segmentation is a useful technique in our work to understand people’s viewing choices. We divide and subdivide the general viewing audience into segments based on data describing people’s attention to television programming. Then, we analyze [...]
