Audience Attentiveness

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Posted on April 24th, 2009 by Pravin Chandiramani

People have varying degrees of affinity for different program genres.  Some prefer sitcoms; others prefer medical dramas.  At the same time, tapping the tremendous variety of available programming options, people tend to watch programs spanning genres. Basically, everybody is watching everything all the time.  People may be loyal to a few programs and sampling a [...]

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