Tag Archives: Set-top box
TVs Creative Renaissance
TV’s Creative Renaissance: Will Better Measurement Allow More Consumers to See it Themselves? Television advertisements can be the most effective pieces of commercial art ever created. The annual Cannes Festival of Advertising is the world’s showcase for all forms of advertising. The power of 30 seconds of sight-sound-and-motion was fully evident during screenings for all [...]
read moreSimulmedia Targeting Improves Promotion Efficacy
Simulmedia sells provable incremental TV viewership. We identify the right available audiences for specific shows, we locate them, and we get them to tune in. The chart below demonstrates the benefit of using Simulmedia Segmentsb” targeting in promotional plans, based on results of an internal study of recently launched programs. Using anonymous set top box [...]
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