Tag Archives: Target audience
The Daypart Convention
In the media industry, procedures are often established to reduce the number of topics buyers and sellers need to consider in a negotiation b? such as the length of a television commercial or the size of a banner ad b? in order to focus on the points which generate the most impactful business results. Other [...]
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Tagged daypart, effective reach, Target audience
Simulmedia Targeting Improves Promotion Efficacy
Simulmedia sells provable incremental TV viewership. We identify the right available audiences for specific shows, we locate them, and we get them to tune in. The chart below demonstrates the benefit of using Simulmedia Segmentsb” targeting in promotional plans, based on results of an internal study of recently launched programs. Using anonymous set top box [...]
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