Simulmedia

• High Attentiveness Low Loyalty (H.A.L.L.) Revisited:

  Blog

  Posted on October 6th, 2009 by Yuliya Torosjan

  Exposure to promotion makes highly attentive rovers tune in to a program at higher rates Targeting low loyalty high attentiveness viewers is an ideal way to drive ratings for established programs. We define low loyalty viewers as ones that watch only one episode of a program in a season. As we previously determined, most shows [...]

  Tags

  24, ABC, FOX, High Attentiveness, Lost, Low Loyalty, Promotion, Ratings, Response Rates, Television program

• Simulmedia Targeting Improves Promotion Efficacy

  Blog

  Posted on July 13th, 2009 by Yuliya Torosjan

  Simulmedia sells provable incremental TV viewership. We identify the right available audiences for specific shows, we locate them, and we get them to tune in. The chart below demonstrates the benefit of using Simulmedia Segments™ targeting in promotional plans, based on results of an internal study of recently launched programs. Using anonymous set top box [...]

  Tags

  Promotion Efficacy, Response Rate, Set-top box, Target audience, Television program

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