Tag Archives: television
Early Lessons Learned In Applying Big Data To Television Advertising
Yesterday, we presented Early Lessons Learned In Applying Big Data To Television Advertising to members of the Advertising Research Foundation (ARF) as well as clients and some Wall Street analysts. We discussed what we’ve learned over the last two years in packaging and selling television advertising. We’ve gotten plenty of emails asking for a copy [...]
read moreConnected TVs Require Connected Business Models
The accelerated growth of connected TVs is eagerly awaited by many within the media industry. As otherwise conventional video monitors increasingly possess capabilities to connect to internet-based services (which could in turn be integrated with conventional viewing experiences), a wide range of new opportunities await consumer electronics manufacturers, video distributors, programmers and advertisers alike. There [...]
read moreThe Ad-Supported Video Industry: A Consumer Evolution, Not a Revolution
Many observers of the media industry, citing ongoing changes in consumer behaviors – for example, cord cutting or commercial skipping – say these changes will impact the business of video advertising in general and linear TV advertising more specifically. While it is intuitively appealing to begin by analyzing changes in consumer habits, I contend that [...]
read moreSimulmedia to CBS and ARF: Mahalo!
The Advertising Research Foundation honored CBS at the 2011 David Ogilvy Awards for Excellence in Advertising Research on March 22.B CBS won a gold award in the SPORTS + ENTERTAINMENT + MEDIA category for innovative use of research in launching its hit program Hawaii Five-O. CBS shared the honor with Simulmedia for our role in [...]
read moreIs Web Video Withering While TV Wins The Game?
Which way is the wind blowing when it comes to Web video versus TV viewing? Like many of you, I have been reading and hearing a lot about how folks in the U.S these days, particularly younger ones, are using their computers to watch a lot of their video, including shows that they used to [...]
read moreWe are hiring.
As seasoned entrepreneurs and start-up venture veterans, we recognize that one of the keys to our success is recruiting talented, enthusiastic people to contribute to the building of an excellent business. In a small and growing company with ambitions like Simulmedia, everyone we hire will impact the trajectory of our business and have the opportunity [...]
read moreGood News from Promax|BDA
Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York.B We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production.B What we didnbt expect to find was data that [...]
read moreThe Loyalty Gap
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty.B Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPostB column. Disbelief and dismissal characterize many of the responses to our findings.B Citing their own and their peers’ television viewing [...]
read moreCould Twitter Replace Nielsen?
I’m living in the TV world these days, spending my time trying to better understand television viewership patterns and how to improve the TV experience for viewers. Since I’ve spent the better part of the past 18 years in the online world, I am always looking for linkages between the online world and the television [...]
read more