Tag Archives: Time Warner

Risk and Rewards of Channel Line-up Placement

Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers. The changes raise the question of whether channel placement has an effect on ratings.B Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement […]

read more
Tagged , , , , , , , , , , ,

TV Everywhere: Long Term Success Will Be About The Interface

A few weeks ago, I wrote a post with some of my initial thoughts on “TV Everywhere,” a strategy for the subscription-controlled Web distribution of premium cable network programming being touted by Time Warner’s CEO Jeff Bewkes. Basically, Bewkes is proposing that consumers who want to view premium broadband content from Time Warner properties like […]

read more
Tagged , , ,