Tag Archives: TNS InfoSys TV
The Numbers Don't Lie: Program Loyalty Has Changed
Television viewing is growing, but it’s also certainly changing. Earlier this week, Nielsen reported that 285 million Americans watched TV in the first quarter of this year, for an average of 153 hours a month, up 1.2%B from last year. So, in spite of increased competition from the Internet and mobile and gaming, television usage [...]
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Tagged audience, DVR, Loyalty, Nielsen, OnlineSPIN, TNS InfoSys TV