Tag Archives: TuneAway
Spot TuneAway Part 2b What is the Best Spot in a Pod?
Most marketers think that the first spot in a commercial pod is bestbbut what level of effort should be made to get that spot?B Is the last spot in a pod equally valuable, since marketers can reach viewers who skip the ads but return just before the program resumes? The last blog entry introduced the [...]
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Tagged pod, Pod Position, spot, spot retention, TuneAway
Introduction to the Spot TuneAway Metric
Viewers have numerous ways to avoid watching ads.B Some methodsbchanging the channel, fast-forwarding, or lowering the volumebare enabled by technology, while othersbchatting, phone calls, kitchen or bathroom breaksbhave been with us since the birth of television.B These actions are all bad news for marketers, whose campaigns depend largely on reach.B Not paying attention to ads, [...]
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Tagged channel-changing, TuneAway