Tag Archives: TV
CNN visits Simulmedia HQ!!
CNN reporter Debrorah Feyerick paid a call on Simulmediabs World headquarters.B (We put away the Nerf guns and neatly stacked our collection of Edward Tufte and ObReilly tech books.)B She interviewed Jon Werther, our President, on our data-targeted television advertising platform and how it makes television advertising better for the average person. (Photo taken with [...]
read moreMore Simulmedia Ink: AdAge
Dave Morgan (our CEO) and his vision for creating value in the TV advertising ecosystem were the focus of an Ad Age article by Michael Learmouth. TV advertisers have long yearned for perfect addressability, the delivery of one ad to one household.B That capability is coming.B Plenty of companies with lots of smart people are [...]
read moreSimulmedia in Wall Street Journal Cover Story
The press momentum on better understanding TV audience is building. A Wall Street Journal cover story by Jessica Vascallero calls out how Simulmedia is taking a different approach to audience segmentation for television. It was also a big day for the information visualization nerds in the office because The Wall Street Journal was kind enough [...]
read moreWe are hiring.
As seasoned entrepreneurs and start-up venture veterans, we recognize that one of the keys to our success is recruiting talented, enthusiastic people to contribute to the building of an excellent business. In a small and growing company with ambitions like Simulmedia, everyone we hire will impact the trajectory of our business and have the opportunity [...]
read moreOur allegiance to the Vapid Ditty of Broadcast Television
Or How Infinite Jest explains our commitment to the linear TV As a fan of digital video recorder and on-demand technologies and an active manager of my Netflix queue, Ibve pondered the relative lack of attention that these alternate modes of television viewing garner.B Both Nielsenbs Three-Screen and the Video Consumer Mapping studies mark time-shifted [...]
read moreRisk and Rewards of Channel Line-up Placement
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers. The changes raise the question of whether channel placement has an effect on ratings.B Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement [...]
read moreGood News from Promax|BDA
Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York.B We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production.B What we didnbt expect to find was data that [...]
read moreThe Loyalty Gap
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty.B Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPostB column. Disbelief and dismissal characterize many of the responses to our findings.B Citing their own and their peers’ television viewing [...]
read moreWhy do Viewers Surf?
Everybody with a television and a remote control channel surfs.B Even the most directed viewer allocates some part of their hours in front of the television flipping through channels, lingering for several seconds on a program before returning to the guide, visiting their next favorite network or moving on to the adjacent channels on the [...]
read more