Posted on April 21st, 2010 by Jeff Storan
As seasoned entrepreneurs and start-up venture veterans, we recognize that one of the keys to our success is recruiting talented, enthusiastic people to contribute to the building of an excellent business. In a small and growing company with ambitions like Simulmedia, everyone we hire will impact the trajectory of our business and have the opportunity [...]
Posted on August 18th, 2009 by Jeff Storan
Or How Infinite Jest explains our commitment to the linear TV As a fan of digital video recorder and on-demand technologies and an active manager of my Netflix queue, I’ve pondered the relative lack of attention that these alternate modes of television viewing garner. Both Nielsen’s Three-Screen and the Video Consumer Mapping studies mark time-shifted [...]
Posted on July 28th, 2009 by Jeff Storan
Come this August, Time Warner Cable is shuffling its channel line-up for New York City customers. The changes raise the question of whether channel placement has an effect on ratings. Do stations gain an advantage from having a lower channel number, or are channel choices so diverse and complicated to begin with that channel placement [...]
Posted on June 26th, 2009 by Jeff Storan
Given our mission to deliver television viewership through data-driven program promotion, we were excited to attend the 2009 Promax|BDA conference June 16-19, 2009 at the Hilton New York. We expected to see fabulous examples of promotional marketing messages and to meet people responsible for their production. What we didn’t expect to find was data that [...]
