The Loyalty Gap
Blog
Posted on June 8th, 2009 by Jeff Storan
Simulmedia has made no secret of our uncovering lower than expected levels of television program loyalty. Stewart Hauser published an example of our research on loyalty, and Dave Morgan cited Stewart’s work in a MediaPost column. Disbelief and dismissal characterize many of the responses to our findings. Citing their own and their peers’ television viewing [...]
