Simulmedia's Technology

 

WE COMBINE TECHNOLOGY AND SCIENCE WITH BIG DATA

Simulmedia has built the world’s first fully-scaled digital ad targeting platform for television, powered by the largest TV viewing database ever assembled. We gather viewing data on over 50 million US viewers from cable, satellite, telco and TiVo set-top boxes. That second-by-second, directly-measured viewing data is combined with Nielsen, Kantar, Tribune Media Services, MRI and data from the US Census to more efficiently target ads reaching all 115 million US TV households including analog homes. In total, we capture 310 million daily viewing events and 400 thousand weekly national ads. Never in the history of television has so much TV advertising and audience data been aggregated on one platform.

MACHINE LEARNING AND PATENT-PENDING ROCKET SCIENCE

Analyzing terabytes of TV viewing and ad data in real-time to select, deliver, measure and optimize for the most relevant ad possible isn’t brain surgery. It’s rocket science. Our physicists, statisticians and technologists have combined proprietary machine learning, predictive systems and technologies like Hadoop, PostrgeSQL and MapReduce to build the TV industry’s first large-scale digital platform for linear television advertising.