Our VAMOS Platform
We apply data, science, and software to the world of linear television.
Simulmedia’s Video Advertising Marketing Operating System (VAMOS) platform is the first massively scaled, people-based targeting and measurement platform for linear TV. VAMOS uses predictive algorithms based on purchase likelihood and granular behavioral characteristics to optimize media against consumer behavior — a sharp contrast to traditional TV planning systems based on broad demos.
From a measurement perspective, VAMOS calculates ROI for TV campaigns, tying actual sales directly to set-top box viewership. This capability replaces legacy industry methods based on data fusions and look-alike models.
VAMOS has been built to work with many data integrations, to allow us to evolve as the media ecosystem keeps changing. As more data sets emerge and converge, VAMOS is ready to ingest them, use them, and move with the times.
The INSIGHTS application is a self-service online portal through which clients can access reporting for their campaigns, request future campaign options, and receive fast and interactive results.
INSIGHTS gives marketers information about both the campaign they ran with Simulmedia, and their other TV media as well.
By putting results rapidly and directly into the hands of marketers, INSIGHTS ensures that data can be used quickly and intelligently to optimize future media decisions.