we combine technology and hard science with big data
Simulmedia has built the world’s first fully-scaled digital ad targeting platform for television, powered by the largest TV viewing database ever assembled. We use anonymous, privacy-safe viewing data on over 30 million US viewers from more than 16 million cable, satellite, teleco and TiVo set-top boxes. We’re the first company ever to fuse second-by-second, directly-measured viewing data with Nielsen’s national viewing panel, Kantar’s national advertising occurrence data, Tribune Media Services’ program schedule data, MRI purchase data and significant demographic data from the US Census. In total, we capture more than 100 million viewing events everyday, see 500,000 different national TV ads a week and are doubling our capacity every six months. Never in the history of television has so much TV advertising and audience data been aggregated on one platform.
big data, machine learning and patent-pending rocket science
Analyzing terabytes of TV viewing and ad data in real-time to select, deliver, measure and optimize for the most relevant ad possible isn’t brain surgery. It’s rocket science. Our physicists, statisticians, software engineers and behavioral biologists have combined proprietary machine learning, predictive systems and technologies like Hadoop, PostrgeSQL and MapReduce to build the TV industry’s first large-scale digital platform for linear TV advertising. In 200+ campaigns and billions of TV ad impressions it has delivered so far, we average 75% increase in performance for our clients. So, we know it works.
If you’ve read this far and understand the power that comes from applying these kinds of techniques and technologies to TV advertising, you’re probably a very excited engineer or scientist. Yes. We’re hiring in Denver, Philadelphia and our New York headquarters. Click here to help us invent the future of TV advertising.