agencies and advertisers
Simulmedia, Inc. operates the Simulmedia Audience Network, the world’s first data-driven audience network for television. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 30 million US TV viewers to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks reaching all 116 million US TV households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 200 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
In a recent campaign for a major national travel brand, Simulmedia was the second most efficient network and delivered broadcast network scale at cable efficiency. The campaign covered 13% of the advertiser’s target audience of 25-54 year-olds for only 9.4% of the budget. Simulmedia delivered nearly 87% more reach than the network average, and got more unique 25-54 year-olds at a lower cost per person than two of the big broadcast networks.
tv inventory owners
Simulmedia delivers incremental national ad dollars to our TV partners by monetizing under-appreciated inventory. The Simulmedia Audience Network identifies and predicts the viewing tendencies of valuable audiences in counter-intuitive television day-parts. We avoid sales channel conflict or confusion by only selling data-defined audiences, never specific shows, networks, geographies or time-slots.