agencies and advertisers
More Targeting. Less Waste. Simulmedia is the world’s first fully-scaled digital ad targeting platform for linear television. Our unwired audience network reaches all 116 million US TV homes in partnership with 7 of the 8 largest system operators and more than 30 television networks. Our technology is powered by the largest anonymous TV viewing database ever created. Our patent-pending targeting technology drove results 25-200% better than conventional targeting methods, averaging 75% more target audience reach in over 200 TV advertising campaigns. Whether your objective is increasing target audience reach, reducing waste or increasing conversions, we can make your TV advertising campaigns perform better.
“[Simulmedia] really helped us identify underserved pockets of audience. It wasn’t about getting a specific demographic — say, 18-49 — or age or education. It was about finding viewers predisposed to watching a police drama. It’s not spending more; it’s spending smarter.”
-George Schweitzer, president of CBS Marketing Group. MediaPost, May 6, 2011
tv inventory owners
Incremental Revenue. Top National Advertisers. No Sales Conflict or Confusion. Simulmedia delivers incremental, national ad dollars. By using the largest anonymous TV viewing database ever assembled, we can help you monetize under-appreciated inventory by identifying concentrations of valuable audiences in non-intuitive or counter-intuitive programs or day-parts. We deliver them to advertisers and their agencies. We avoid sales channel conflict or confusion by only selling data-defined audiences, not specific shows, networks, geographies or time-slots.