Recent PostsFilter by topicAll topicsblogNavigating the Future of Advertising in a Cookie-less WorldKenneth Rona at Simulmedia unveils how data science reshapes advertising in a cookie-less era, emphasizing data analysis and programmatic ads.Learn MoreblogUnveiling Resilience: Lessons from Ukraine's Tech FrontierExplore how Ukraine's tech community demonstrates remarkable resilience amidst conflict, innovating and thriving against all odds, a beacon of hope and ...Learn MoreblogSimulmedia Appoints Ken Rona as Chief ScientistSimulmedia is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist. “We are thrilled to welcome Ken Rona to the Simulm...Learn MoreblogSimulmedia's SVP of Sales Focuses on Driving the Ad Sales Team to SuccessAdam Quinn, SVP, National Sales highlights career milestones and talks to us about the many challenges and opportunities facing the Ad Sales team in the...Learn MoreblogNew President of Sales Shares Career Insights and Opportunities for Sales TeamMarc Siegel, President, Sales recently got promoted to run the Simulmedia advertising team. With many challenges and opportunities in the current market...Learn MoreblogSimulmedia Establishes Partnership at Top of C-SuiteSimulmedia today announced a shared leadership structure at the top of the company to help it best exploit and manage the enormous growth in streaming T...Learn MoreblogUnlock the Power of Smarter TV Ad Buying: The Benefits You Need to KnowDiscover how smarter TV ad buying can increase ROI and effectively reach your target audience. Learn about the benefits of data and analytics in traditi...Learn MoreblogReaching Millennials on TV: Navigating Trends and Strategies for 2024Let's talk television advertising – that ever-shifting terrain where connecting with millennials is an art and a science. It's been a hot minute since o...Learn MoreblogMeasure the true impact of TV with incremental lift measurementTraditional linear TV remains a vital channel for broad audience engagement and impactful creatives. However, in the data-driven marketing era, measurin...Learn MoreblogSimulmedia's Stand Against Trademark Infringement in the TV Advertising SpaceAt Simulmedia we have used the "TV+" trademark (federally registered) for years with our innovative tech for premium CTV ad targeting and activation. W...Learn MoreblogStrategic Integration: CTV Marketing Strategy in the Omnichannel LandscapeAn integrated omnichannel strategy serves as the foundation for success in the modern marketing world. This guide takes a deep dive into the complexitie...Learn MoreblogBuilding a Solid Streaming Strategy: A Quick GuideA well-defined strategy not only propels your brand into the spotlight but also ensures that every investment, message, and campaign aligns seamlessly w...Learn MoreLoad More