How To Future-Proof The Modern Agency

Mary Grace Scully
Mary Grace Scully
Updated: Jul. 20, 2021
Published: Feb. 14, 2020

It's never been harder to run a media agency. Audience fragmentation, intense cost pressures paired with high expectations of performance, the risk of fraud and bad actors infecting digital platforms - all quire intense agency attention.

Amid this turbulence, some agencies are thriving. Camelot Strategic Marketing & Media is one of them. Sam Bloom and Ben Cooper of Camelot joined us to talk about how they're approaching today's fragmented, and often blurry, media marketplace and creating happy, successful clients in the process.

Topics covered include: how to restore trust within the agency-client relationship, the core principles brands and agencies need to execute modern media strategies, and what brands should expect of their agencies today (and vice versa).

The Fast Five

After each episode of Simulmedia Live, we put our heads together to identify the moments we liked best. We’re calling this The Fast Five because we expect that the five minutes we select will zip right on by. Guests such as Sam Bloom and Ben Cooper, the CEO and COO, respectively, of Camelot Strategic Marketing & Media, make it really tough to select just five minutes of content, but we’ve given it our best shot.

So, without further ado, here are The Fast Five from our most recent episode.

Transparency is the antidote to the erosion of agency-client trust.

Media mark-ups, shady pitches, and client sourcing teams run amok have poisoned many agency-client relationships. That’s why Camelot insists on transparency.

Camelot’s three most important ingredients in a successful agency-client partnership: perception, bonding and performance.

To be able to do the very best work, agencies must access their client’s data and analyze it using the very best tools.

The first question agencies should ask prospective clients is this: “Can we access your customer insights?” Accessing the right data up front allows agencies to produce the most valuable analytics. Camelot relies on tools that include Simulmedia’s platform to synthesize their clients’ TV campaigns and optimize them for continuous improvement.

Simulmedia Live is a livestream that features the brightest, most innovative minds in advertising. If you’re not already regularly watching Simulmedia Live, sign up today and receive calendar invitations to view all future episodes straight to your inbox.