A large broadcast network needed to re-engage its program’s viewers after a 3-month mid-season hiatus. The network was also interested in seeing how Simulmedia performed compared to its base plan.
With 27% of the budget, run a one-day campaign targeting frequent viewers of the program to bring them back to the mid-season premiere.
Analyze past viewing data of the client’s target audience and predict the audience’s future viewing behavior to optimize the campaign’s performance.
Simulmedia had a 31% lower custom target CPCV than the base plan.
Simulmedia reached more custom target viewers than any other network on the plan, over 900k of whom were not reached by any other network.
Simulmedia had a 43% lower A25-49 cost per converted viewer (CPCV) than the base plan.
With only 27% of the campaign budget, Simulmedia was responsible for 35% of the program conversions attributable to the campaign.
23% conversion rate
17% conversion rate
16% conversion rate
image sources: www.foodnetwork.ca, www.oxygen.com, www.A&E.com