A wholesale construction distributor felt limited in the number of TV networks on which it could efficiently reach its target audience. The company traditionally only had 4 networks on the plan because it thought those networks were the obvious options where it could reach viewers interested in its offering.
Execute a 2-week campaign designed to efficiently reach the client’s custom target of blue collar workers in the field of construction, installation, maintenance or repair.
Use data to find those custom target viewers outside of the contextual networks on which the advertiser was currently running.
Simulmedia was 40% more efficient at reaching the custom target, compared to the campaign’s average Cost per Thousand Reached.
Simulmedia extended the campaign’s custom target reach by nearly 1M viewers, more than all the other networks on the plan combined.
Simulmedia found this niche target on 41 networks, 39 of which were new to the plan.
Simulmedia reached nearly 5M M25-54, more than any other network on the plan.
Reallocate budget from the less efficient networks to Simulmedia to further extend the campaign’s reach.
Develop a companion campaign targeting women to drive traffic to their in-store showrooms.