This national retailer wanted to drive repeat-business for a specific department, but their contextual advertising strategy was not delivering enough target audience reach.
We matched the retailer’s CRM data with our nationally representative panel to create a custom target.
Performance Media Plan activated across national TV to maximize target audience reach.
Exposure to the Performance TV campaign among the target audience led to a 65.1% conversion lift. The conversion rate lift for the custom target was also greater than the standard A25-39 demo by 66%.
increased target reach
lower cost per thousand reached than base plan
higher conversion rate lift by custom target