National Retailer Targets Sales Growth by Department

The Challenge

This national retailer wanted to drive repeat-business for a specific department, but their contextual advertising strategy was not delivering enough target audience reach.

The Simulmedia Solution

  • Custom Targeting

    We matched the retailer’s CRM data with our nationally representative panel to create a custom target.

  • Data-Optimized Delivery

    Our plan activated across national TV to maximize target audience reach.

The Results

65.1%

Campaign exposure among the target audience led to a 65.1% conversion lift. The conversion rate lift for the custom target was also greater than the standard A25-39 demo by 66%.

Simulmedia campaign exposure among the target audience led to a 65.1% conversion lift.

  • 5.3%

    increased target reach

  • 70%

    lower cost per thousand reached than base plan

  • 66%

    higher conversion rate lift by custom target



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