Salon Series

09/27/17

Winning In The Age Of Data and Tech-Enabled TV Advertising

A Salon with Bank of America

Join leaders from media and technology at our NYC headquarters for a conversation with Lou Paskalis (Senior Vice President, Enterprise Media Planning at Bank of America). We’ll talk about the relationship between data and media, with a focus on how marketers and agencies can win in TV advertising now that technology has become essential to targeting and campaign measurement.

Speakers

  • Lou Paskalis

    SVP, Enterprise Media Planning Bank of America

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