Simulmedia Uses Oracle Marketing to Integrate Data-Driven TV Measurement

NEW YORK (June 18, 2015) Simulmedia, an audience-targeting television advertising company, is working with Oracle Data Management Platform (DMP) to give Simulmedia TV campaigns the same level of accountability as other digital marketing initiatives. Through this technology integration, marketers and advertisers who currently use Oracle DMP to synchronize their offline and online customer data can track the performance of their Simulmedia TV campaigns to determine how they influence direct business outcomes.

Integrating Oracle DMP data with Simulmedia’s Video Advertising Marketing Operating System (VAMOS) enables customers to track how Simulmedia’s linear TV campaigns improve the lift of customer engagement across a variety of metrics from online engagement to offline purchase. Within Oracle DMP, customers track everything from engagement with a product page and putting that product into a shopping cart, to purchase events in stores, to lifetime value scores calculated by Oracle. All of these insights are now at the fingertips of the marketer to pass directly to Simulmedia, where the VAMOS platform will conduct TV measurement and attribution.

24_news_inline_23_1420x790.jpg

“VAMOS already combines multiple data sources, including anonymized credit and debit card data, Nielsen Buyer Insights, and GfK MRI among others, in order to guarantee and measure TV campaigns based on return on ad spend (ROAS) and not just on demographics or impression delivery,” says Dave Morgan, Simulmedia’s founder and CEO. “Working with Oracle meaningfully expands Simulmedia’s ability to close the loop on TV advertising and deliver a digital framework for the customer’s most important asset: their own data. We can now take a broader view on what kinds of outcomes our clients want to measure. Whether it is site visits, conversions, online purchases, or any other meaningful outcome for our clients, we are committed to making every spot count for our clients success.”

Oracle PartnerNetwork ( http://www.oracle.com/partners) (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success.

Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

Simulmedia, Inc., ( www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Interested in getting the latest from Simulmedia?

News, insights, and events sent straight to your inbox!