NEW YORK (July 8, 2015) Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced the launch of a dedicated team called SimulX that will specialize in helping advertisers with little or no television advertising experience quickly launch campaigns that will drive measurable business results.
“Mobile app and gaming companies are going to be the next big verticals for the TV advertising industry,” says Dave Morgan, Simulmedia’s founder and CEO, referring to the categories on which SimulX will initially focus. “No media drives app and gaming downloads, sign-ups, and usage like TV, but TV has historically lacked the kind of ROI measurement and optimization that search and social have offered. Now, SimulX can offer that as well.”
SimulX will start by offering short, targeted burst campaigns, specifically developed for the mobile game marketer, with the intent of increasing app store rankings. “We can help them affordably, and strategically, hit their target market at massive scale very quickly with TV ads through audience targeting that will drive downloads, boost their SEO and app rankings, and ultimately lift sales in a tangible way,” continues Mr. Morgan.
To show the impact of these burst campaigns, Simulmedia has partnered with Think Gaming, a provider of app store analytics and market intelligence for mobile games, to determine how TV exposure drives digital actions.
“We are pleased to be breaking new ground with Simulmedia in the world of app marketing,” says Tim Ogilvie, Think Gaming’s founder. “We all know that app store rankings are impacted by marketing initiatives. But this partnership, tying TV exposures to metrics that are crucial to an app’s success, will truly generate new and exciting insights for all of us.”
The SimulX team plans more innovations beyond running burst campaigns, and the company has appointed Preetham Mallikarjuna, Senior Vice President of Product Strategy, to run SimulX. For all SimulX development, the underlying technology used is Simulmedia’s proprietary VAMOS platform, a data-driven ad targeting and optimization technology that uses data, science, and software to target and reach audiences on the largest footprint of linear TV inventory.
Future iterations of SimulX will include offering quicker, close-to real-time linear TV campaigns; fast optimization of creative testing based on what is resonating and driving results with certain targets; mobile and online behavioral targeting based in part on viewing habits; and dashboard-delivered attribution reporting and that reveals mobile and online browsing, search, app install, and purchase data all driven by TV exposures.
“We are effectively generating self-service TV campaign planning and purchasing with processes that will be very familiar to digital marketers,” says Mr. Mallikarjuna. “Clients will be able to manage their TV exposure very similarly to how they run their online marketing so that the two can work together synergistically. With SimulX, we will rapidly evolve to ensure that our TV offerings solve their digital needs.”
Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.
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