NEW YORK (July 21, 2015) Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced that John Piccone has been named Chief Strategy Officer for the company, having previously served as Chief Revenue Officer. Reporting to CEO Dave Morgan, Mr. Piccone will be responsible for communicating and developing Simulmedia’s commercial strategy in the US market, as well as expanding Simulmedia’s interests internationally.
Mr. Piccone joined Simulmedia as Vice President, Sales in 2010 and was promoted to Senior Vice President, Sales in 2011. He became Chief Revenue Officer in 2013.
“John has an exceptional ability to communicate what we do at Simulmedia with clarity, and explain why it is important for brands and networks. As we begin to explore expansion to overseas markets, I have asked John to be our point man to continue our growth,” says Mr. Morgan. “As he has at every job he has held with me at Simulmedia, and before that at Real Media, I know John will excel at this one too.”
Mr. Piccone joined Simulmedia from Healthination (New York) where he had been Senior Vice President, Business Development and Sales Strategy since 2007. He was a founding member of the venture-backed startup, helping build the largest cross-platform, health video media distribution and advertising platform. He also built the advertising sales, media operations, content distribution and business development teams. Before that, Mr. Piccone was Vice President, Sales at Blackarrow (New York) for a year as a founding member of the startup building cross-platform video advertising management software.
Mr. Piccone spent ten years (1996 2006) with Real Media, Inc (also working for Mr. Morgan) which became 24/7 Real Media Inc., a wholly owned subsidiary of WPP (New York). He was a founding member of the pioneering Internet advertising and technology solutions company acting in multiple roles from business development, product management, to marketing. Among his posts: Vice President International and Corporate Sales; Vice President East Coast Sales; Vice President Sales and Account Management; Vice President - Technology Sales; and for 24/7 Real Media Europe (Paris) he was variously Director Technology Sales and Marketing European Sales Director and Traffic Services Manager. Mr. Piccone is a 1992 graduate of Allegheny (PA) College.
Simulmedia, Inc., ( www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.
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