Simulmedia, TiVo Forge Data Link

By MCN Staff

Originally posted on Multichannel News

Simulmedia and TiVo Research have struck a deal under which they will offer third party validation of TV’s impact on business results.

Simulmedia, using its VAMOS platform, said it guarantees that its TV campaigns will outperform all other concurrent media in terms of driving business outcomes, and TiVo Research will now act as an independent entity confirming Simulmedias performance.

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TiVo Research will also be conducting its own measurement of TV campaigns as another reporting option for advertisers that want to measure Simulmedias impact on business outcomes independently, they said.

“TiVo Research is a company that shares our philosophy of bringing more measurement to TV,” said Dave Morgan, Simulmedia’s founder & CEO, in a statement. “To have them review our methodology and approve what we are doing is hugely rewarding for our team of scientists and engineers who have worked painstakingly to develop our VAMOS platform and move TV advertising in a new direction of accountability.”

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