Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced that it has named three new members to its Board of Advisors, all industry pioneers and senior executives with deep experience in television, interactive and traditional media, marketing research, and strategy. They are: Tim Spengler, one of the most influential media buyers of the last two decades and, most recently, President of Content Marketing and Revenue Strategy at iHeartMedia; Jack Wakshlag, a renowned industry thought leader with a PhD in Communications and Media Research who was most recently Chief Research Officer for Turner Broadcasting System, Inc.; and Marshall Cohen, a prominent marketing strategist who was on the management team that launched MTV, VH1, Nick at Nite and TV Land, built the consumer research department at AOL, and consulted for many TV networks including ESPN and CBS.
“Simulmedia is a unique company on the cutting edge of how data can be used to improve linear television advertising and drive measureable business outcomes,” says Dave Morgan, CEO of Simulmedia. “We rely on our Board of Advisors, which understands where media has been, to help us chart the future of TV ad buying and accountability. Tim, Jack and Marshall all have extensive experience in how digital has impacted traditional media and will provide invaluable guidance.”
Before his time at iHeartMedia, Mr. Spengler was Worldwide CEO of Magna Global; served as President, and previously Chief Activation Officer, of Initiative; and held senior posts with Western Media, Lowe and Partners Worldwide, and NW Ayer.
Dr. Wakshlag is currently the Chair of the North American Board of the Ehrenberg-Bass Institute, and is an Advisory Board Member of the Wharton Future of Advertising Project. Before Turner, Dr. Wakshlag held senior research positions with The WB Television Network and CBS.
Mr. Cohen is Founder and President of Marshall Cohen Associates, an entertainment, media, and market research company which he has run since 1992. Additionally, he has served a dozen years as a member of the Pilot Group, a private equity firm founded by Bob Pittman. He also served as Executive Vice President, Corporate Research at Univision Communications, after his posts with MTV Networks, AOL and AOL TimeWarner.
Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.
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