NEW YORK (March 22, 2016) Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced that Michael Zimbalist has joined the company as Chief Marketing Officer. Mr. Zimbalist comes to Simulmedia after 10 years at the New York Times Company, where he was most recently Senior Vice President of Advertising Products and Research & Development.
Reporting to CEO Dave Morgan, Mr. Zimbalist will lead Simulmedia’s efforts to transform television advertising toward a people-centric model, bringing outcome-based targeting and verifiable attribution to brand marketers who use linear TV, thereby dramatically improving the return on their investment.
“Michael is one of the smartest, most creative, and most respected executives in digital marketing,” said Mr. Morgan in announcing the hire. “His experience in bringing disruptive, transformational change to the advertising marketplace will serve us well as brand marketers finally contend with making their TV ad dollars go further and be more transparent and accountable to business outcomes.”
Throughout his extensive career, from Disney Imagineer to co-founder and president of the Online Publishers Association, Mr. Zimbalist has served in a variety of roles at the intersection of advertising, marketing, and technology. In his most recent role at the New York Times Company, he oversaw advertising products, systems, operations and programmatic, in addition to managing the company’s R&D Group, a division which he founded upon joining the company in 2006.
“The way people watch TV has changed radically, yet TV planning and buying remain stuck in an old paradigm,” Mr. Zimbalist said. “Simulmedia has developed the software and science to find and reach specific audiences on linear TV, and to prove that the advertising delivers results. This ‘people first’ approach represents the future of marketing. I’m thrilled to be joining the team.”
Mr. Zimbalist holds a Bachelor of Arts degree from Brown University.
Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2008, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.
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