Facebook Working with Simulmedia on Linking TV and Social to Offline Sales

By Vincent Flood

While Facebook’s own video products like Livestream, LiveRail and Facebook 360 tend to hit the headlines, the social network is also trying to work out how it can be used for incremental reach alongside TV spend. One of the companies partnering with Facebook to help them work out the relationship between TV and social is Simulmedia. Here Simulmedia CEO Dave Morgan explains how his company have been looking into the ‘halo effect’ and how TV and social advertising work together to drive conversions. Morgan discusses TV’s enduring strength and why the TV industry can sometimes to appear to be lethargic to digital outsiders, even if the TV industry is going to require new personnel if they are to flourish in the data-driven age.

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