New York (April 3, 2017) Simulmedia, the leader in data optimized TV campaigns that are guaranteed to deliver better performance for major brands, today announced that Harold Morgenstern and Jerry Canning have joined the company’s growing sales force. Mr. Morgenstern will serve as General Manager, Agency Development & Strategic Partnerships, with responsibility for revenue generation through strategic partnerships with agency holding companies and directly with brands. Mr. Canning will serve as Vice President of Sales, focused on key vertical industries. Both will be based in Simulmedia’s NYC headquarters and report to President and CRO Tim Spengler.
Mr. Morgenstern spent the last eight months as the CEO and Founder of his own advertising media-consulting firm, Media Pro Consultants, LLC, specializing in digital and linear advertising revenue generation. Prior to that, he spent 14 years at Discovery Communications serving as an SVP of national advertising across Discovery’s linear and digital properties.
“My mission will be to develop partnerships with holding companies and marketing clients to demonstrate first-hand how Simulmedia’s VAMOS platform can enhance the ROI of their national TV advertising, and transform the way that television is targeted, planned, and activated,” says Mr. Morgenstern.
Mr. Canning joins Simulmedia from Facebook where he was Industry Director, Financial Services for two years developing innovative programs for marketers across banking, lending, insurance, investment/brokerage, credit cards, and credit reports. At Facebook, he also had responsibility for the real estate category. Before that, Mr. Canning was at Google, where was Industry Director from January 2005 to November 2014. At Google he also managed Travel, Elections and Local teams. Earlier in his career Mr. Canning worked at iWon/The Excite Network, Turner Broadcasting, and Foot Locker, where he managed sports marketing sponsorships, including partnerships with the NBA, NFL and MLB.
“I’m eager to leverage my digital video experience with Google/YouTube and Facebook to help Simulmedia clients make their TV ads perform better through data-driven audience-targeting at the scale of national TV,” says Mr. Canning.
“We are pleased to bring both Harold and Jerry into our company. The depth of their knowledge and breadth of their contacts will help accelerate the growth of Simulmedia’s Performance TV offering in the marketplace,” says Mr. Spengler.
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