John Piccone, a proven industry leader with expertise in software sales and advertising, has rejoined Simulmedia as President and Chief Revenue Officer. He previously held several senior roles with Simulmedia from 2010 – 2016.
“John is the smartest, most passionate and accomplished technology sales leader I have ever encountered, which makes him the ideal sales leader for Simulmedia as it launches its VAMOS platform as a SaaS offering,” says Dave Morgan, CEO of Simulmedia and to whom Mr. Piccone will report. “Over the past 20 years, he has helped bring some of the most important ad and marketing technologies to market, from online ad serving at 24/7 Real Media to interactive TV ad platforms. He will help us do the same with directly licensing of VAMOS platform. Plus, John is unmatched when it comes to leading teams selling data-optimized linear TV advertising, having sold in the vast majority of Simulmedia’s current customer base.”
In June, 2017, Simulmedia announced that it had begun licensing a standalone SaaS version of its patented VAMOS platform, the most powerful predictive planning, analytics and execution technology ever built for TV.
“VAMOS has stimulated significant interest among marketers, agencies, and networks that crave a data-driven approach to TV advertising and demand better performance and outcomes measurement from what for many is the largest line item in their budgets,” says Mr. Piccone. “The entire TV ecosystem is the on the cusp of a massive shift to a smarter, more accountable approach, and VAMOS will have a big role to play in that transformation.”
Mr. Piccone had been with Simulmedia starting in 2010 as Vice President, Sales, and was quickly promoted to SVP Sales in 2011; to Chief Revenue Officer in 2013; and to Chief Strategy Officer in 2015. He spent the last year as Chief Growth Officer at Innovid. Mr. Piccone first joined Simulmedia from Healthination (New York), where he was Senior Vice President Business Development and Sales Strategy. Before that, he was Vice President Sales at Blackarrow (New York) for a year as a founding member of the team that built cross platform video advertising management software.
Mr. Piccone spent ten years (1996 – 2006) with Real Media, Inc. (an ad serving company Mr. Morgan also founded), which became 24/7 Real Media Inc., a wholly owned subsidiary of WPP (New York). He was a founding member of the pioneering company and served in multiple key disciplines, including business development, product management, and marketing. Among his posts: Vice President – International and Corporate Sales; Vice President – East Coast Sales; Vice President – Sales and Account Management; Vice President - Technology Sales; and for 24/7 Real Media Europe (Paris) he was variously Director Technology Sales and Marketing European Sales Director and Traffic Services Manager.
Mr. Piccone is a 1992 graduate of Allegheny (PA) College. He replaces Tim Spengler, who has left the company.
Simulmedia is a New York based technology company that guarantees the data-targeted national TV campaigns it runs for brands and agencies will produce more new customers and higher sales than conventionally planned and targeted campaigns. Powered by the company’s patented VAMOS data-driven predictive analytic platform, Simulmedia’s Performance TV delivers more effective national TV ad campaigns at massive scale for dozens of top marketers such as Clorox, The Home Depot and Choice Hotels. Using advanced TV data targeting, Simulmedia reaches a higher percentage of any brand’s target audience - or prospects - and guarantees a better ROI than any other linear TV solution in the world.
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