In this episode, drawn from PromaxBDA: The Conference in Los Angeles in June, Simulmedia’s Laurel Bernard explains how Advanced TV is changing the television advertising landscape.
How are advertisers targeting audiences over demographics through science and software? How is the technology closing the loop for advertisers and TV tune-in conversion? What are some of the cross-platform targeting opportunities, and how does Advanced TV allow experts to test promo creative post-launch to inform in-season promotion?
Bernard shares some answers in this fascinating and heady session. Listen to Laurel’s presentation here, and be sure to follow along using the slides below:
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