Simulmedia's John Piccone On Why TV Advertisers Are Finally Thinking Like Digital Ones

This week our own Chief Revenue Officer, John Piccone, sat down with MediaPost Editor-in-Chief Joe Mandese to discuss why TV advertisers are finally thinking like digital ones. In a wide-ranging discussion, they cover such topics as the consolidation of the digital supply chain, what that means for TV advertising, and how Simulmedia is enabling their clients to translate media metrics into better business outcomes. Read the full interview here.

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