The use of technology to buy TV advertising is starting to reach the mainstream—but it’s a disruptive force that has been years in the making. Now there’s a new disruptor coming to marketing, and its trajectory looks to be much steeper. The next technology that’s going to flip marketing on its head is blockchain. Today the blockchain market is worth about $600 million, but it’s predicted to become a $7.74 billion market in the next six years. In this great primer article for AMA entitled, “What Marketers Need to Know About Blockchain,” our Founder & CEO, Dave Morgan discusses how blockchain is going to affect key areas of marketing, such as identity verification and management—as well as its impact on software architecture and business models.
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