NEW YORK (January 10, 2018) Simulmedia, the leader in data optimized national TV campaigns that deliver superior performance for major brands, today announced that Kyle Hubert, who has been the company’s Chief Scientist since December 2016, has been promoted to Chief Technology Officer.
“Kyle is also a true visionary in how technology can make television advertising not only work better for marketers and media owners, but also make the consumer experience much better, something that has eluded the digital ad industry so far,” says, Dave Morgan, founder and CEO of Simulmedia and to whom Mr. Hubert will report. “He has an extraordinary background in designing, building and leading teams in the development of data and artificial intelligence systems throughout his career.”
At Simulmedia, Mr. Hubert has been bringing cutting edge research and methodologies to TV advertising, working with big-data tools, such as data warehousing and acceleration with GPUs. He has supported product and business processes by building optimization software, machine learning, and defining a scalable architecture for Simulmedia’s growing business.
“My experience in technology is that it often makes promises to change the way we do business for the better, then falls way short,” says Mr. Hubert. “But I can say with earnest conviction that what we are doing at Simulmedia is fundamentally changing for the better how brands use television to communicate with their customers and prospects.”
Before Mr. Hubert was named Chief Scientist in 2016, he had been Director of Engineering R&D and Principal Data Architect. Before joining Simulmedia he had been a Software Engineer at Cray, Inc. since 2003 where he worked on custom tech used for Massively Parallel Processing applications in the High Performance Computing domain, running in many top super computers in the world.
Mr. Hubert holds a Bachelor of Science in Computer Science from SUNY at Oswego (NY).
The CTO position at Simulmedia had been vacant since the beginning of 2017.
Simulmedia (www.simulmedia.com) is a New York based technology company that guarantees the data-targeted national TV campaigns it runs for brands and agencies will produce more new customers and higher sales than conventionally planned and targeted campaigns. Powered by the company’s patented VAMOS data-driven predictive analytic platform, Simulmedia’s Performance TV® delivers more effective national TV ad campaigns at massive scale for dozens of top marketers like Clorox, The Home Depot and Choice Hotels. Using advanced TV data targeting, Simulmedia reaches a higher percentage of any brand’s target audience - or prospects - and guarantees a better ROI than any other linear TV solution in the world.
Interested in getting the latest from Simulmedia?
News, insights, and events sent straight to your inbox!