TV networks are increasingly selling data-optimized advertising campaigns, having recognized that it’s an ideal way to provide more value to the marketers while also making more money for themselves. In this interview with Beet TV, Simulmedia CEO and Founder, Dave Morgan, discusses why this is a huge step in advancing the adoption of audience-based media plans, why more collaboration between industry players is required to measure cross-screen viewing, and why fragmentation has caused precision targeting on TV to be more important than ever.
Check out the full post and interview on Beet TV or watch the interview below.
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